If you have an E-Commerce website that is still not mobile optimized, it is safe to say that you are ultimately losing business. Statistics show that just under 60% of mobile users will leave your website if it takes more than 3 seconds to load on a mobile device. Another 30% of traffic will not follow through with a purchase transaction if the online shopping cart is not mobile optimized.
Here are 3 reasons why your E-commerce based website should be optimized for use on a mobile device.
1. People are Searching on Mobile Devices
Over 25% of the global web searches are conducted on mobile devices by over a billion users worldwide. Mobify, an online source for mobile commerce statistics, reports that smartphone users are using their phones to search the web more so than ever before. Kissmetrics, a website that specializes in online analytics, explains that last year, “one third of all ecommerce purchases were made on a smart phone during the holiday shopping season (2013).”
2. It Affects your Google Ranking
Google has made it clear that they believe the future of online searching will be executed through mobile devices. With more and more searches being conducted on smartphones and tablets, Google has even started to give a slight advantage to websites that are optimized for phones with their latest algorithm updates. According to the Search Engine Journal 93% of online experiences begin with a search engine, so the higher you rank, the more visitors you will get to your site.
3. Increased Brand Perception
People enjoy visiting sites that are easy to navigate and that ultimately offer a satisfying user experience. If people view your website on a mobile device, they are more likely to visit your website later on a desktop as well. Mobify states that 90% of people report moving between devices to accomplish a single task. The more people that actively engage your website, the more likely they are to convert visitors into buyers.
Here at Spectrum, we offer comprehensive mobile-optimized E-commerce web design packages, along with specialized Search Engine Optimization services. If you are interested in a free website analysis, or to simply discuss website development and mobile optimization in greater depth, please contact us at 915-781-2000 today. My name is John McCammon, so if you would like to speak with me directly, I'd be happy to assist in any way I can.