Is Your Business Using Search Engine Optimization?

The days of flipping through the yellow pages to find a business are over! In a world that is increasingly reliant on search engines like Google & Bing, it is vital that your business is ranking organically on the first page of search results. Businesses of all sizes are altering their marketing strategies to include less traditional advertising (billboards, radio spots, flyers, newspaper ads, TV spots etc.) and are driving dollars towards search engine optimization (SEO).

Here is why…

1. 93% of online experiences begin with a search engine

2. 82% of consumers use search engines to find a local business

3. 80% of users never scroll past 1st page results

While traditional media platforms are important for brand recognition, it does not come close to the success rate of generating leads and closing business with today’s internet driven society. SEO leads have a 14.6% close rate, while outbound leads such as direct mail or printed advertising holds a 1.7% close rate. For example, if you are a dentist, google analytics tells us that “Dentists in El Paso” is searched 170 times a month. Or if you own a tire shop, google analytics tells that 390 searches are generated monthly. Simply put… SEO allows you to be where your potential customers are. Spectrum offers comprehensive packages including professional SEO services and website design at affordable monthly rates. Why should you turn to Spectrum? We are in the business of improving your business. From office workflow management to IT services we are vested in giving you a technologically advanced platform to enhance your businesses upward mobility. Lastly, we are local and we understand that a cookie cutter approach never works. Your business is unique and your SEO plan should also be unique, to maximize results. If you are interested in a free website & competitor analysis please contact us at 915-781-2000 to schedule an assessment today.