While we do encourage being environmentally friendly by using green printing habits we also know how important print is to any business and we encourage using print to advertise and market your company and products.
Your company should use print advertisement along with electronic forms of advertising to see the best results.
According to recent research, campaigns combining direct mail and Internet yield up to an additional 25 percent response rate and nearly 80 percent of households read or scan advertising mail sent to their household and were directly influenced to purchase an item or service.
Direct mail can be a lucrative way to advertise as long as it is done properly.
Here are some tips for making the most of your direct mail ad campaign:
Many companies have fallen for the belief that print is dead but is not. It is proven that brand recall is substantially higher using print vs. onscreen. On-screen information is 20 to 30 percent more difficult to read.
It is smart to implement print in your company’s ad campaign.
Just make sure you do it correctly!
Tags: Print Management